Aurae [pronounced: or-ray]

Inspired by aura, reflecting our presence and energy.
Rooted in how we show up - for ourselves and others.

Eleven [pronounced: ee-leh-ven]

A number grounded in alignment, awareness, and expansion.
In numerology, it’s the master number of intuition and purpose.

Hi, I’m Lou — founder of Aurae Eleven.

Aurae Eleven began during a time when I felt burnt out and disconnected, craving more intention, creativity, and alignment in my life.

After years in the corporate world, movement and wellness, especially Pilates became my way to reset. It helped me reconnect with myself, not just physically, but mentally too. Over time, that personal shift inspired something bigger: a vision to create a brand that supports not only movement, but mindset.

As someone who loves minimal design, I struggled to find grip socks that felt both aesthetic and functional. So, I decided to create my own, pieces designed to move with you through Pilates flows, slow mornings, coffee runs, and everything in between.

But Aurae Eleven is about more than what you wear. It’s about growth, confidence, and creating space for yourself. A reminder that small, intentional steps can move you forward in powerful ways.

Thank you for being here and for being part of this journey.

KEEP FLOWING. KEEP GROWING. SEE YOU IN MOTION.

With love,
Lou x

What We're Built On

Confidence - Move through life clarity and purpose. Own your choices and trust in yourself.

Community - A space where like-minded individuals connect through movement and mindset, uplifting each other to grow.

Balance - Create space for work and rest, for the highs and lows. Be intentional - less is more.

Consistency - Track progress, not perfection. Show up for yourself. Build a mindset that supports growth - 1% better every day.

Patience - Growth unfolds in its own time. Trust your journey and embrace the process.