Aurae [pronounced: or-ray]

Inspired by aura, reflecting our presence and energy. Rooted in how we show up - for ourselves and others.

Eleven [pronounced: ee-leh-ven]

A number grounded in alignment, awareness, and expansion. In numerology, it’s the master number of intuition and purpose.

Our Story

Founded by Lou, Aurae Eleven began with a personal shift - a moment of burnout and a craving for more: more intention, more creativity, more alignment.

After years in the corporate world, Lou realised there was more to life than the 9–5. Movement and wellness, especially Pilates - became a way to reset and realign her body, mind, and mood.

Over time, that shift sparked a new vision: to create something that supported not just movement, but mindset - a brand that flows with you and grows with you.

While there’s no shortage of activewear, Lou noticed a gap - grip socks that matched her minimalist aesthetic while still feeling purposeful and functional. By blending her love for creativity with her passion for movement and wellness, she designed Aurae Eleven to move seamlessly with you - through flows, slow mornings, coffee runs, and everything in between.

Aurae Eleven is more than something you wear - it’s a space for growth, confidence, and conscious living. A reminder that small, consistent steps move you forward.

THIS IS YOUR MOVEMENT. YOUR STORY. YOUR SPACE.

What We're Built On

  • CONFIDENCE

    Move through life with clarity and purpose. Own your choices and trust in yourself.

  • COMMUNITY

    A space where like-minded individuals connect through movement and mindset, uplifting each other to grow. 

  • BALANCE & SIMPLICITY

    Create space for work and rest, for the highs and lows. Be intentional - less is more.

  • CONSISTENCY & MINDSET

    Track progress, not perfection. Show up for yourself. Build a mindset that supports growth - 1% better every day.

  • PATIENCE

    Growth unfolds in its own time. Trust your journey and embrace the process.